Stéphanie Hugon – AD Concept

Designed and developed a sleek and functional website for Stéphanie Hugon – AD Concept, an architecture and interior design studio. The website reflects the refined aesthetic and technical expertise of the studio, while ensuring a seamless user experience and strong digital presence. Achieved improvement in visibility and brand credibility.Achieved improved visibility and brand perception.

Achieved increase in website traffic
0 %

Project Type

Corporate portfolio website

Client

Stéphanie Hugon – AD Concept

Industry

Architecture & Interior Design

Duration

4 weeks

Status

In Progress

Main URL

In Progress

📘 Introduction

AD Concept is a high-end architecture and interior design studio led by Stéphanie Hugon, based in Marrakech. The studio is known for its ability to craft elegant, functional spaces tailored to the unique needs of each client.

The mission was to create a digital presence that reflects the studio’s design philosophy — minimalist, precise, and inspiring — while establishing a credible online identity for both B2C and B2B clients.

🚧 Challenge

The studio lacked a digital platform that truly represented its reputation and expertise. The key goals were:

  • Showcase a sophisticated and curated project portfolio
  • Express the studio’s architectural precision and creative identity
  • Provide a seamless and intuitive user experience across devices
  • Enable easy content management and project updates
  • Boost SEO visibility, especially in a competitive local market

🔍 Approach

We developed a visually elegant and functional website that translates the studio’s core values into a digital format:

  • Built an immersive homepage to set the tone from the first scroll
  • Created a structured portfolio organized by project type (residential, commercial, etc.)
  • Designed detailed project pages with visual storytelling and clear descriptions
  • Applied a clean visual system (typography, spacing, neutral palette) to convey professionalism
  • Integrated subtle animations and transitions to enhance user interaction
  • Optimized for SEO and performance, ensuring fast load times and search discoverability

🛠 Services Provided

Design & Development

  • UX/UI Design – Sleek, modern interface aligned with the studio’s brand
  • Responsive Web Development – Fully optimized for all devices
  • Custom WordPress CMS – User-friendly content management system

Strategic Work

  • Portfolio Architecture – Organized and scalable structure for long-term growth
  • Visual Identity Integration – Consistent brand aesthetics through design and content
  • SEO & Performance Optimization – Clean code, metadata, responsive design, and keyword targeting
  • Call-to-Action Strategy – Smart placements for inquiries, contact, and project submission

🚀 Results

  • Stronger digital identity and professional credibility
  • Significant increase in local SEO visibility
  • Better lead conversion thanks to smooth UX and clear CTAs
  • Future-ready platform to scale as the portfolio grows