La Main Tendue Marrakech

Designed and developed a meaningful, user-friendly website that reflects the humanitarian values of La Main Tendue Marrakech — with a focus on clarity, empathy, and accessibility to meet the needs of both beneficiaries and supporters.

Achieved increase in website traffic
0 %

Project Type

Non-profit showcase website

Client

Social support & humanitarian association

Industry

B2B Services / Non-profit

Duration

3 weeks

Status

Live

Main URL

lamaintenduemarrakech.com

📘 Introduction

The client, La Main Tendue Marrakech, needed a strong digital presence to better reflect its mission of social support and community outreach. The existing communication channels were limited and lacked clarity, making it difficult for users to understand the association’s values and easily get involved. The goal was to create a website that would not only showcase their work but also build trust and encourage engagement from a wide audience.

🚧 Challenge

The previous digital presence was non-existent or outdated, offering little in terms of visibility or user engagement. The association needed a platform that could:

  • Build trust instantly with a wide audience (donors, volunteers, institutions)
  • Clearly communicate their actions and values
  • Be easy to navigate even for users unfamiliar with digital tools
  • Facilitate contact and donations without friction

🔍 Approach

To meet these challenges, I focused on a minimal, purpose-driven UX/UI design that emphasizes clarity and empathy:

  • Created a clean, responsive layout that adapts seamlessly to all devices
  • Structured the content to highlight key missions, initiatives, and how to help
  • Developed visual elements (color palette, typography, imagery) that reflect the human and social dimension of the association
  • Integrated calls to action to guide visitors toward volunteering, contacting the team, or donating

🧩 Services Provided

This project included a complete suite of digital design and development services:

Design & Development

  • UX/UI Design – Human-centered interface focusing on simplicity and emotional connection
  • Responsive Web Development – Ensured full mobile and desktop compatibility
  • CMS Integration – Easy-to-update system (Hostinger-based) for future content additions

Strategic Work

  • Content Structuring – Clear sections for mission, impact, contact, and news
  • Call-to-Action Strategy – Donation and volunteer prompts placed where they matter
  • Visual Identity Alignment – Soft, respectful design aligned with the association's tone
Live Website