Crafted a refined and luxurious e-commerce platform for Le Senteur Parfumerie, a Marrakech-based fragrance boutique specializing in premium, rare, and exclusive perfumes for men, women, and all genders. The website delivers a seamless shopping experience, blending modern aesthetics with storytelling, and is complemented by a vibrant Instagram presence that highlights luxury collections, best sellers, and customer testimonials.
Project Type
E-commerce website / Boutique
Client
Le Senteur Parfumerie
Industry
Luxury Fragrance / Retail
Duration
In progress
Status
Ongoing (Development Phase)
📘 Introduction
Le Senteur Parfumerie is a signature fragrance brand based in Marrakech, offering a curated collection of luxury perfumes and coffrets. The founders wanted a platform that would both highlight their exclusive scents and offer an exceptional customer journey for online shoppers. In addition, the brand’s Instagram presence needed to reinforce their distinctive identity with visually appealing content and direct engagement.
🚧 Challenge
The main challenge was to create a digital shop mirroring the sophistication of the boutique’s in-store experience, while making premium fragrances accessible nationwide. Essential goals included:
🔍 Approach
Inspired by high-end perfume houses, the website features minimalist design elements, clear product categories, and premium imagery. We prioritized mobile optimization and user experience with quick add-to-cart and wishlist features. The integration with Instagram strengthens the brand narrative and showcases product highlights, reviews, and stories.
🛠 Services Provided
Design & Development
Brand Positioning
Marketing Integration